It’s no secret that health is at the top of the agenda for many consumers in 2021. At Freyabadi Indotama we've done our research and looked at trends that we believe will be growth opportunities for industrial bakeries. So if you’re looking for inspirations for new product launches then read the following trends carefully, and let us know what you think in the comments section.
Trend 1: Reduced sugar trend
42% of consumers want to reduce the amount of sugar that they consume in their diet, according to Ingredion. That is why reduced sugar claims are gaining traction in the market.
Reducing the amount of sugar in bakery fillings can potentially help your industrial bakeries to tap into this growing global health and wellness trend.
Trend 2: Longer Shelf Life and Frozen Bakery Products
Due to the worldwide pandemic, consumers are looking to reduce trips to the supermarkets and bread products are those that people like to keep stock of in their homes in case supply diminishes. Thus giving way to products that have a longer shelf life. When it come to bread and baked goods this takes form in frozen bake-at-home products.
Trend 3: The Plant-Based Diet
Consumers are increasingly moving towards plant-based and flexitarian diets. The Flexitarian Diet is a style of eating that mostly focuses on plant-based foods, but does allow animal products in moderation. For the Bakery industry this means not using eggs, butter and cream, yet many consumers demand plant-based products that do not compromise on taste. Therein lies the innovation for industrial bakeries, to create the best tasting plant-based products, which in turn could make the switch towards a plant based diet much easier. We are seeing an increase in plant-based cakes, biscuits, pastries and also fillings such as chocolate.
Trend 4: Flavors that boost the immune system
Innova Market Insights 2021 report that 45% of global consumers are consuming food and beverage products that boost their immune system. How have bakeries responded? In various countries around the world we are seeing an increase in ginger, turmeric and citrus ingredients in baked products being released on the market. These ingredients are known for their health properties, which falls in line with consumers growing health concerns.
Trend 5: Enhanced Nutrition in Baked Goods
Another trend in the bakery industry that supports the massive health awareness movement is through healthier bread and cake options that include high fiber, high protein and high fruit content. Manufacturers are starting to look for suppliers who can provide more nutrient dense ingredients. We see this as an opportunity for industrial bakeries to continue growing their business.
Trend 6: Hybrid Baked Products
In previous years hybrid baked products such as the cronut and the cruffin were the stars of the show. Now, a new form of hybrid has taken center stage. Ever wondered what would happen if a croissant and a pretzel had a baby? Well, that’s how the "Cretzel" was born. Another interesting hybrid is the "Macaringue", a macaron paired with a meringue and also the delectable "Croffle", the croissant/waffle
At Freyabadi Indotama, we are experimenting with high protein chocolate and plant based chocolate products to meet these growing global consumer trends. Do any of these trends ring a bell at your industrial bakery company? If so, which ones? Leave a comment below to let us know.
Who is Freyabadi Indotama?
Freyabadi Indotama is a chocolate manufacturing company that produces compound and couverture chocolate in various shapes and forms. We serve food manufacturers that operate in the confectionery, ice cream, and industrial bakery industry all throughout the Asia Pacific region.