Freyabadi Blog

3 Ways to Make Your Chocolate Ice Cream Product More Appealing

In the food industry, manufacturers compete against one another to create new and delicious product innovations. As a chocolate ice cream producer, you need to constantly come up with new ideas to keep attracting and delighting customers and shift with consumer interests, preferences and trends to ensure you keep and grow your market share. In this article, we are giving you 3 ideas to make your chocolate ice cream more appealing to customers and potential buyers alike.

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Top 6 Global Industrial Bakery Trends 2021

It’s no secret that health is at the top of the agenda for many consumers in 2021. At Freyabadi Indotama we've done our research and looked at trends that we believe will be growth opportunities for industrial bakeries. So if you’re looking for inspirations for new product launches then read the following trends carefully, and let us know what you think in the comments section. 

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3 Global Trends Impacting the Chocolate Confectionery Industry in 2021

Just like changing seasons, new trends and tastes come and go as new demands and interests ignite in consumers. Every year a new craze in chocolate trends flow throughout the world, but with the appearance of Covid-19, it has helped fast-track the following trends.

• Reduced Sugar
This is a trend that will remain trending throughout 2021 as consumers are refocusing on healthy eating and snacking habits. Consumers are increasingly trying to moderate their intake of sugar and with the rise of diabetes, obesity and now the risk of COVID19, consumers are more aware of their sugar intake. Some manufacturers have responded by creating reduced sugar beverages and foods. This continues to be an opportunity for food manufacturers to help consumers improve diets and moderate sugar intake without sacrificing taste.

• Plant-Based
Plant-based is a “buzzword” that has taken off as one of the responses to clean-living in the wake of the pandemic. Plant based means foods that come from plants and does not include any animal ingredients, such as meat, eggs and milk. For many people, a meal without meat isn't a meal at all, but a growing number are choosing to enjoy it less often, as part of a 'Flexitarian' diet. Global studies revealed that more and more consumers are keen to transition to a diet with less or no meat. This has paved the way for plant-based snacks and chocolate confectionery options.

• Traceability of Ingredients 
Talking about sustainability and social responsibility is no longer enough, and in this decade, consumers will seek more radical transparency from brands. For the chocolate industry the need for transparent labels on products is a growing consumer concern. This means the origin of the ingredients will need sustainable credentials to ensure that consumers are making responsible purchasing decisions. Not only are consumers utilising social media to highlight bad practices, they are voting with their wallets and choosing products from companies who take a stance on current issues, from improving farmers welfare, abolishing child labour to sourcing of quality, safe and healthy ingredients.

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